Celebrating International Sleep Day with John Lewis and Heart 107.1
March 22, 2018
Who does not love sleeping? It is probably one of the best things out there, whether it is a power nap or a proper eight hours of those ZZZs. Heart 107.1 collaborated with John Lewis, the luxurious UK department store, to celebrate International Sleep Day (a day early). The Heart Breakfast team broadcasted live from John Lewis in the Robinsons Department Store on Thursday, the 15th of March. It was a morning filled with breakfast, pyjamas, games and a lot of winning. Winners took home vouchers worth AED 500 to spend at John Lewis, luxe gifts and one extra lucky winner won the bonanza prize worth AED 10,000 at the Pyjama Party.
All about sleep
John Lewis wanted everyone to know how wonderful their sleep and bed products and accessories are and in order to do that, they partnered with Heart 107.1 for a week of fun competitions and giveaways, which ended with a giant pyjama party and live broadcast that the department store in Dubai Festival City. All week listeners tuned in and shared the craziest dreams they have ever had with Tim, Faris and Sheron, for a chance to win an invite to the John Lewis Pyjama Party. The competition spanned our airwaves, website and social media channels. Some entries were downright hilarious, whilst others were very sweet.
Let the games begin
After much deliberation, four winners were chosen and invited to be part of the party and don their best pyjamas. They had to compete in a series of very serious games to win more lovely John Lewis bath and bed products. For game one, participants had to show off their best-snoring impressions. The second game had them parade down a catwalk, sashaying in their best sleepwear. For game three they had to scout the whole of Robinsons and find the pillow with a peculiar red bus on it. The final game, which would give the winner the grand prize worth AED 10,000 in John Lewis linen and bed supplies, was to make a messy bed over and ensure that it looked absolutely comfy and cosy.
With that, the John Lewis Pyjama Party with Heart 107.1 came to an end. We got into the spirit by relaxing and taking it easy all day (we would have loved to take a nap but hey, that is what the weekend is for).
Be sure to check here for all our latest competitions for your chance to win amazing prizes.