Christmas in August at this UK department store

August 8, 2018

It’s beginning to look at lot like Christmas at one London department store. Europe may be basking in a summer heat wave, but Selfridge’s store, first opened in 1909, is thinking of chillier times, launching its Christmas Shop a full 145 days before December 25th. The department store says more than 500 products are on display — from Big Ben-shaped tree decorations to London-themed snow globes — even though temperatures outside are over 86 Fahrenheit. The company says the early start to the holiday season is driven by demand from shoppers, particularly those visiting from abroad.

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