Shocking News: Only 2 Ads in A Row!


January 31, 2019

Shock Middle East, the UAE’s fastest-growing radio network, announced today its latest “SHOCK” for radio listeners and clients.

In a radio first for the UAE, Shock Middle East (SME) is providing listeners a clutter free radio experience. The radio network introduces an “Only Two Ads in A Row” USP with the promise of airing no more than two ads per commercial break before returning to music and content.

This initiative was formulated by SME in partnership with IPSOS after concluding a behavioral research survey of radio listenership in the UAE.

  • 76% of respondents listen to radio in the car.
  • 96% of respondents do not want to hear more than 5 ads in one commercial break.
  • 71% of the respondents switched from one station to another because of long commercial breaks.

UAE radio listeners have been heard! They can now enjoy an enhanced radio experience on Radio Hala 95.6 FM, Dance 97.8 FM & Heart 107.1 FM as of the 31st of January 2019.

Cameron Plant,Group Managing Director, added “We’re very excited to offer listeners and clients a clutter free environment which very few networks can do. Our promise is simple, give listeners what they want, less ads, more music, more content and provide clients with an environment where they receive maximum brand recall and maximum ROI. Media agencies and clients are telling us they’re tired of hearing their ads in ad breaks with up to 10 – 12 other clients. They know their message gets lost.  Now, with us, you’ll either be first or second in an ad break , every time! “

Raed Zidan, Owner of Shock Middle East adds: “two ads in row provides a unique proposition for our listeners and business partners and I congratulate the leadership team on this great initiative.”



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