Lady Gaga to Launch Exclusive Beauty Line on Amazon
July 11, 2019
Just the thought of Mother Monster’s beauty line is making us go gaga!
After months of only rumors, Lady Gaga finally announced that her new beauty brand, Haus Laboratories, is launching in September and will be available for pre-order starting July 15 on Amazon!
In an interview with Business of Fashion, the singer said the “Color is completely transformative — it’s powerful, it’s beautiful, and it’s how I found my voice with makeup”. The line includes “all over colour”, lip liners, lip colours and makeup kits. On why the beauty line has a personal significance to her, she said “I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.”
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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga
The campaign video showcases glittery shadows, bold graphic liners and bright pops of colour- very Lady Gaga! In the video she says “Our Haus. Your Rules”, which really delivers the message of individuality.
In the interview with BoF, she went on to say “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”
BRB, going to perfect our make up skills.