HH Sheikh Mohammed Wants to Transform Dubai “Into an Open-Air Museum”
February 11, 2020
Have you spotted some arty parking meters in Dubai?
View this post on Instagram
. "براند دبي"، الذراع الإبداعي للمكتب الإعلامي لحكومة دبي وهيئة الطرق والمواصلات في #دبي يضفيان ملامح إبداعية على أجهزة مواقف السيارات في دبي عبر مشروع يستهدف لتحويل 100 من تلك الأجهزة في مدينة دبي للإعلام، ومنطقة جميرا، وشارع المستقبل لأعمال فنية من خلال 15 تصميم فريد. . . . @BrandDubai, the creative arm of @DubaiMediaOffice, partners with @rta_dubai to revitalise #Dubai parking spaces. . . Around 100 parking meters in Jumeirah, Dubai Media City and Al Mustaqbal Street have been enlivened with 15 artworks inspired by themes of diversity and tolerance.
Six Emirati and expatriate artists were rounded up give 100 parking meters across the city a colorful upgrade. 15 unique designsinspired by the themes of diversity and creativity were finalized, and can now be spotted in Jumeirah, Dubai Media City and Al Mustaqbal Street.
The new initiative comes as a partnership between the Roads and Transport Authority (RTA) and Brand Dubai. The project is part of the #DubaiSpeaksToYou initiative which will turn Dubai into a canvas of sorts.
Shaima Al Suwaidi, City Branding Manager, Brand Dubai said, “The project, implemented in partnership with RTA, is consistent with Brand Dubai’s objective of infusing a new creative vitality into Dubai’s urban environment, further enhancing its status as one of the world’s most cosmopolitan cities” adding, “We seek to create unique artistic experiences that make public spaces in Dubai more vibrant and engaging. The project is also part of our efforts to use art to forge a positive identity for various neighbourhoods in our city. We believe such projects can play an instrumental role in inspiring innovation and broadening people’s perspectives, while also attracting new visitors and investment into our city.”
The project supports the Vice President and Prime Minister of the UAE and Ruler of Dubai HH Sheikh Mohammed bin Rashid Al Maktoum’s vision of transforming the city into an open-air museum.
We’re definitely looking forward for more such artworks to pop up in the city.